Brand loyalty: Turn online customers into offline shoppers

05:25

As a small retailer, what can you do to get your online customers to hop offline, march through your door and get your cash registers ringing this holiday season? Emelyn Northway, co-founder of the women’s clothing company “Of Mercer,” and marketing expert and entrepreneur Stacey Riska talk about strategies for getting more foot traffic at your brick and mortar location.