Actress Melissa McCarthy is challenging how clothes are marketed to women.
The “Bridesmaids” star recently established a clothing line – called Seven7 – that will feature women’s clothing in sizes 4 through 28. McCarthy wants to offer clothes for every woman, without compartmentalizing them into “regular” and “plus-size,” because she doesn’t care for the latter term.
“Women come in all sizes. Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange,” McCarthy said in an interview with Refinery29 on Monday.
“It doesn’t make a lot of sense numbers-wise. It’s like, if you open a restaurant and you say, ‘We’re primarily gonna serve people that don’t eat.’ It’s like, what? You would be nuts. Yet, people do it with clothing lines all the time, and no one seems to have a problem with it,” McCarthy added.
For McCarthy, designing clothes isn’t about categorizing women and over-complicating a process that is easy. She has previously spoken to this point in the June issue of More, saying that she wants to make shopping for clothes a more enjoyable experience for women of all sizes.
“[Malls] segregate plus-size women,” McCarthy told the magazine. “It’s an odd thing that you can’t go shopping with your friends because your store is upstairs hidden by the tire section. We’ll put you gals over there because we don’t want to see you and you probably don’t want to be seen.”