Chris' List: Most/Least Respected Brands

There's some new ammunition for the cola war. A survey from the research firm CoreBrand takes a look at the most respected brands based on high recognition with

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By Sari Roth, Sari Roth

There's some new ammunition for the cola war. A survey from the research firm CoreBrand takes a look at the most respected brands based on high recognition with favorable views.

  1. PepsiCo and Coca-Cola (tie)
  1. Hershey's
  1. Harley-Davidson

Least Respected Brands

  1. Delta Air Lines
  1. Philip Morris
  1. H&R Block