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Jeremy Heimans & Henry Timms talk about their new book “New Power”

05:13

June 10, 2018: Power exists in many new forms thanks largely to social media. As a business owner, you can tap into this power by getting people to add energy to your cause. One way is by creating the right incentives to encourage them to engage. Co-authors Jeremy Heimans and Henry Timms share that advice and more for building brand loyalty.