IE 11 is not supported. For an optimal experience visit our site on another browser.

The sweet smell of scent marketing

05:20

July 16, 2017: When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic. It’s called scent marketing, and here’s why the battle for your nose has become so fierce.