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Getting customers to swim with sharks

03:39

Talk about heading into the shark tank! A small business owner in Hawaii does that every single day, but she’s not dealing with investors. She’s swimming with the sharks that have big teeth and dorsal fins. A few years ago, conservationist Ocean Ramsey had an idea to introduce people to the creatures she loves. Today, she’s got a thriving business. Ramsey is helping change misconceptions about the fish one client at a time. She hopes that getting people so close to the sharks will inspire them to protect the animals like she does.