IE 11 is not supported. For an optimal experience visit our site on another browser.

Leveraging the power of social influencers

05:40

August 20, 2017: A few tickets to paradise paid off for the founders of Richer Poorer. When the pair came up with a risky marketing initiative, everyone at the company thought they had lost their minds. A trip to Hawaii for six helped turn social influencers into brand ambassadors.