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Field Notes excels at surprising customers
Who doesn’t love a surprise? The owners of a notebook company discovered the power of surprising their customers, and the impact it had on getting people to talk about their brand. Part of the thrill is figuring out how to keep the latest surprise a secret from their anxiously awaiting fan base.
Elevator pitch: Cuchina Safe Lids05:07
#SeeHer: Fighting bias against women in media & advertising04:55
What sacrifices do entrepreneurs make to start a business?01:09
Service to product: Transitioning from one business to another05:13
Clear for takeoff: The future of airport security03:40
Top tip: Go to your customers02:57