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Latest 'Superman' earned more than $160 million through product placement

The latest Superman movie “Man of Steel” earned more than $160 million through product placement. Brian Balthazar, editor at Popgoestheweek.com joins MSNBC’s Alex Witt to discuss the marketing technique.  He mentions that they paid for more than half of the film through product placement and how placement almost paid for the film in its entirety.