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Media ethics expert offers advice for local news stations combating misinformation

05:30

A new NBC report found that anti-vaccine activists, after being shut out from platforms like Facebook and YouTube, turned to local news stations to spread misinformation. NBC’s Joshua Johnson speaks with the Poynter Institute’s Kelly McBride about the ethics surrounding local media coverage of these events. "One story done badly can do a lot of damage," McBride said. She also offered advice for journalists and viewers on how they should handle misinformation.