This is not what you want to happen if you're Willard M. Romney. You go to Stratham, New Hampshire to announce your (second) campaign for the White House. You proudly stand at the podium and tell the cheerful crowd, "I'm Mitt Romney. I believe in America, and I'm running for the President of the United States of America."
And that headline gets bumped off the front page of the New Hampshire Union Leader to page A3 because Sarah Palin shows up in a bus and visits a clambake and a fishermen's pier. Words fail me.