President Barack Obama's re-election team released the first round of TV ads of the 2012 political season.
Amping up recruiting efforts, Obama called on volunteers to help with his campaign in the two 30-second spots. His widespread grassroots effort helped carry him to the White House in 2008, so he's looking to recapture the feel-good magic.
In the first ad Obama goes the empowerment route, telling voters "It's up to you to fight for the values we all share. Don't sit this one out." In the second spot, Obama encourage supporters to get involved in the "movement." Obama says, "It all starts with you, making a decision to get involved — because we've got so much more to do."
The ads run on national satellite – more of a "tiny" advertising effort, according to his campaign.
Will Obama be able to revive the enthusiasm of his base? Tweet me your thoughts or drop me a line in the comment section below.