Rush Limbaugh may have gone too far this time.
After three days of relentless personal insults against Sandra Fluke, a law student who testified before Congress about the need for birth control coverage, Rush has come under widespread criticism. Even President Obama called Fluke today to give her his support and encouragement.
So what? Yes, it's one thing to weather verbal criticism, but a whole lot different when dollars are attached.
Indeed, demands for Limbaugh's sponsors to pull their ads from his show have rocketed through cyberspace, similar to the one that forced the Susan G. Komen Foundation to rescind a decision to cut Planned Parenthood.
And at least four companies, Quicken Loans, Cleveland Cavaliers, and bedding retailers Sleep Train, Select Comfort/Sleep Number, bowed to the pressure.
Two other advertisers, Pro Flowers and eHarmony, tweeted that they were re-evaluating their ad buys in the face of calls for a boycott of their services.