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The White House turns pink

For four hours Thursday evening the White House will be pink in support of Breast Cancer Awareness Month.
The White House is bathed in pink light for National Breast Cancer Awareness Month on Oct. 24, 2013 in Washington, DC.
The White House is bathed in pink light for National Breast Cancer Awareness Month on Oct. 24, 2013 in Washington, DC.

Attention Washington D.C. tourists: get your cameras ready. The White House is going pink.

At 6 p.m. ET Thursday evening The White House North Portico along with the Naval Observatory anchor will be lit up in pink in honor of Breast Cancer Awareness Month.

“Breast cancer touches every corner of the United States,” White House press secretary Jay Carney said at the Thursday press briefing. “In 2013 alone, more than 230,000 women and over 2,000 men will be diagnosed with breast cancer, and tens of thousands will die from this horrible disease.”

Carney encouraged everyone to get tested (and he promoted Obamacare in the process). "Under the Affordable Care Act, most health insurance plans fully cover recommended screenings, and insurers are prohibited from setting lifetime dollar limits," Carney said. "Next year, insurance companies will no longer be able to put dollar limits on annual benefits or deny insurance because of pre-existing conditions, such as breast cancer."