Jane Pauley, host of “Boomers 2.0: A Generation Re-Imagined” and “Rethink 50+," told The Cycle hosts today that Baby Boomers can't help having an effect on American culture. "There are 80 million of us and we have 70% of the wealth in this country, and that means impact.” Advertisers are finally starting to figure out that the 18-49 year old demographic is not the only age group they should be hitting, Pauley said. “Why would you continue to aim your programming at a group you know is getting smaller, when the 50-plus is only getting bigger and bigger and has the money.”
“The idea that you can be 50 or 60 and do what you want to do is inspirational,” Pauley said.