Mitt Romney's wife Ann will be the face of the campaign's "Women for Mitt" coalition that will aim to rally women voters for the Republican candidate.
The campaign announced Ann Romney as the chairwoman of the effort Wednesday, along with a list of Republican women supporters who will serve on its national advisory board and as Women for Mitt honorary co-chairs. These include former Sec. of State Condoleezza Rice, the wives of various former GOP presidential candidates and potential VP running mates (Karen Santorum, Callista Gingrich, Anita Perry, Supriya Jindal), and various female Republican elected officials such as Gov. Jan Brewer of Arizona, Rep. Michele Bachmann, and Sens. Kay Bailey Hutchinson of Texas and Kelly Ayotte of New Hampshire.
Ann Romney is often cited as an asset to the campaign given her likability factor has outscored her husband (as Michelle Obama's does her husband's).
In a July NBC News/Wall Street Journal poll Michelle Obama's total positive rating was much higher than Ann Romney who is arguably less known (54% total positive vs. 32%).
She has defended her husband against charges that he his anti-women and even duked it out with political pundits over her credentials. The candidate, though, has significant challenges ahead. President Obama consistently leads among women voters in national polls.
Obama was introduced at a campaign event in Denver by women's activist Sandra Fluke the same day the Women for Mitt announcement was made. He spoke about women's access to contraception and benefits under the health care reform law, among other topics.