In the United States, the encyclical will be accompanied by a 12-week campaign, now being prepared with the participation of some Catholic bishops, to raise the issue of climate change and environmental stewardship in sermons, homilies, news media interviews and letters to newspaper editors, said Dan Misleh, executive director of the Catholic Climate Covenant in Washington. But the effort is already angering a number of American conservatives, among them members of the Heartland Institute, a libertarian group partly funded by the Charles G. Koch Foundation, run by the billionaire industrialist Koch brothers, who oppose climate policy.
"The world's poor will suffer horribly if reliable energy -- the engine of prosperity and a better life -- is made more expensive and less reliable by the decree of global planners," Heartland Institute President Joe Bast wrote in a press release. The American Petroleum Institute (API), the oil industry's lobby arm, reprised a similar theme, telling The Guardian, "fossil fuels are a vital tool for lifting people out of poverty around the world, which is something we're committed to." In other words, an industry driven by profit above all is attempting to rebrand itself as a champion for the poor.