A couple of weeks ago, Mitt Romney brought his trusted teleprompter to the NAACP convention, where he received a polite reception, right up until he vowed to destroy a health care reform law that brings coverage to 7 million African Americans. The Republican then heard loud and sustained booing.
Soon after, Romney made it seem as if he wanted to get booed. In fact, that night, he told donors in Montana that if NAACP members want "more free stuff" from the government, they should "vote for the other guy."
Two weeks later, however, the Romney campaign has a new video, reaching out to African-American voters (via ABL).
In this 81-second video -- which appears to be a web ad, not a commercial for broadcast -- viewers not only see African Americans who apparently support Romney, we also see the former governor receiving hearty cheers from the NAACP.
Funny, I remember the reaction from the crowd a little differently.
I'm going to go out on a limb and guess the effects of this outreach will be limited. In fact, I suspect the intended audience is white moderates, who ostensibly might be impressed that Romney is making the effort in the first place.