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This lesson brought to you by the American Egg Board

First things -- public school teachers in this country are known for using their own small salaries to buy classroom materials.

First things -- public school teachers in this country are known for using their own small salaries to buy classroom materials. I remember them organizing drives for soup labels and cereal box tops that we could send the companies in exchange for help with playground equipment. These measures are ordinary parts of funding schools in our country, and they come with a cost.

Now a leading publisher of textbooks has decided to back off on some of the material it has been giving classrooms for free, like the handouts from the coal industry about the virtues of coal. Scholastic says it'll be keeping another project, from the American Egg Board. In one video, a grant-winner teacher in Chicago shows the work her students have been doing about eggs. Some of the kids report having eaten no eggs for breakfast, and one says she ate nothing a couple of days.

"What are you thinking about breakfast for tomorrow?" the teacher asks. "Are you thinking you might try to incorporate some eggs?"