Here's a little mystery: @triumph68 send this picture from Two Rivers, Wisconsin, north of Milwaukee.
"Due to the economy, we've laid off Gloom, Doom and Bad News," the sign reads. "That means when you walk in here, you'll only find people who are upbeat about our country, about business, about people, about life! So stop in any time. You'll find Optimism, Faith and Good News working full-time. America rocks!"
Being in Two River, this particular sign hails Two Rivers.
FWIW, the small print at right reads "Copyright 2010 Jewelry Ads That Work."