The idea here is that when you remove the cork, the bottle will record whatever sound is present and store it in a bank of sounds. It then uses the sounds to generate a sort of techno dance song. I could do without the remix, but the idea of uncorking a bottle to capture sounds is really cool.
Do you happen to remember the little video vignettes that appeared in commercial breaks when Rachel's Drift book first came out? I don't even have one to link to because I don't think we ever encoded any of them for the Web, but basically it was a slow pan on a still photo of a staff member reading Drift with natural sound from the setting where we took the photo - what they call "nat sound."
I frequently refer colleagues to the panoramas.dk site where 360° still photos are paired with natural audio as an example of really effective, compelling media that in some cases is even better than if the same thing had been done with a video camera.
This sound bottle project reminds me of the smell-o-rama machine Odorifics from the movie Harold & Maude. The smell-o-rama used canisters of familiar smells that could be inhaled through a face mask an offered new nuances with each breath. It'd be nice to have a mini-bar of corked sound bottles to revisit times and places.