The College Republican National Committee thinks it has unlocked the key to speaking to young women about pending gubernatorial elections: Make it about pretty wedding dresses. That's how the party is attempting to win over a demographic it has long struggled to attract. The committee is spending $1 million on digital ads like "Say Yes to the Candidate." Each one show a young woman eagerly browsing wedding dresses, in the mold of TLC's "Say Yes to the Dress," and treating each prospective dress as if it were a real-life candidate for office.
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