It's been eight days since Mitt Romney first floated his Chrysler/Jeep/China falsehood, which he then doubled and tripled down on, even as industry executives called him out for lying. Unfortunately for the Republican, the story isn't going away.
The New York Times editorialized today, "It's bad enough to be wrong on the policy. It takes an especially dishonest candidate to simply turn up the volume on a lie and keep repeating it." What's more, the Toledo Blade chastised Romney today for "conducting an exercise in deception about auto-industry issues that is remarkable even by the standards of his campaign."
And for its part, the Obama campaign unveiled this new ad this afternoon, noting that Romney's 11th-hour push is based on a fraudulent foundation.
There's a larger significance to spots like these. At the surface, Obama uses messages like these to stay on the offensive while keeping one his strongest issues -- the rescue of the American auto industry -- in the spotlight.
But I also continue to believe the Obama campaign is invested in making "trust" a closing theme of the election, and by getting caught lying so blatantly, Romney is making the president's job easier.