The people fighting for reproductive rights in Mississippi tell us they don't have much money. They're up against Issue 26, which would assign personhood to every fertilized egg. The measure would immediately outlaw abortion in Mississippi, along with common forms of birth control and likely IVF treatments.
If the national personhood movement can get this done in Mississippi next month, then they're on the table nationwide.
Without much for spending on billboards or commercials, the pro-choice side has been doing this one themselves, in their own way. Now the very grassroots Parents Against MS 26 has its own video, telling their own stories. Whatever happens in November, these folks are trying.