Mr. Bannon resisted the move, even threatening at one point to quit if it went forward, according to a White House official who, like others, insisted on anonymity to discuss internal deliberations. [...]Moreover, Mr. Bannon's Svengali-style reputation has chafed on a president who sees himself as the West Wing's only leading man. Several associates said the president had quietly expressed annoyance over the credit Mr. Bannon had received for setting the agenda -- and Mr. Trump was not pleased by the "President Bannon" puppet-master theme promoted by magazines, late-night talk shows and Twitter.
Republican mega-donor Rebekah Mercer, a longtime Bannon confidante who became a prominent Trump supporter during the campaign, urged Bannon not to resign. "Rebekah Mercer prevailed upon him to stay," said one person familiar with the situation.Another person familiar with the situation, a GOP operative who talks to Mercer, said: "Bekah tried to convince him that this is a long-term play."Bannon has worked closely with Mercer not only at the right-wing website Breitbart News, where her family is a major investor and where he served as executive chairman until joining the Trump campaign in August, but also at Cambridge Analytica, the data-analytics firm owned largely by the Mercers. Bannon is a part owner of the firm, though he's trying to sell his stake, and until recently he served as vice president of the company's board.