This thing in Maine where people are asking voters for same-sex couples' right to marry strikes me as wholly different from what we usually see. Instead of arguing against voting on rights, they're asking for a vote on rights. If beautiful ads alone led to victory, they'd already be there.
The news-news is that, lovely ads or no, they appear to be winning, not just with the direct referendum in Maine but also in Maryland and Washington, where the legislatures passed laws for marriage-equality that got put up for repeal.
(H/t America Blog)