A conservative super PAC is counting on TV viewers in the Charlotte, N.C., area to be swayed by a new ad attacking President Obama's position on same-sex marriage.
The Campaign for American Values, headed by former Family Research Council president (and one-time GOP presidential candidate) Gary Bauer, purchased time for the 30-second ad in North Carolina during the Democratic National Convention, The Politicker reports.
With 15 electoral votes up for grabs, North Carolina is an important state for the president (and Romney), and a new Elon University poll shows shows Mitt Romney with a slight 47% to 43% lead over the president. President Obama won North Carolina in 2008 by only 14,000 votes.
It's also worth remembering that, in May, the state approved an amendment defining marriage as between one man and one woman with roughly 61% support. This ad seems designed to not only counter the official Democratic Party platform and the president's personal support for same-sex marriage, but also to remind residents about the ban they voted for only months ago.
The ad, inexplicably called "New Morning," features a woman reading the newspaper in her sunny kitchen, and she’s obviously concerned by what she’s reading.
“Obama is trying to force gay marriage on this country. That’s not the change I voted for. Marriage is between a man and a woman,” the woman tells the man.
“That’s not the change I voted for either,” says the man.
The ad itself seems to suggest the archetype American home—headed by a mother and father—is warm, stable, placid and located in a verdant, affluent suburb but the huddled gay masses are swiftly approaching with torches in tow.
"What can we do?" the woman wonders.
The Huffington Post’s Sam Stein points out the ad is factually incorrect given President Obama has personally endorsed same-sex marriage but “has stressed repeatedly that religious institutions should retain the right to recognize marriage as they see fit. The Democratic Party platform says the same."
Bauer told Politicker that he expects to run the ad "and others like it in a number of swing states."
So is Bauer's ad a prediction for the months ahead? Will the president's position on same-sex marriage—which the GOP hasn't yet spent much time on—become a bigger issue going into November?