A new ad is letting Republican front-runner Donald Trump do all the talking.
The attack ad, "The Best Words," hits Trump for his repeated use of language so profane most news outlets can't repeat it. The ad – which shows a TV playing Trump clips behind a White House briefing podium – allows Trump to highlight his education and say he has “the best words,” before playing a litany of bleeped-out profane moments from the campaign trail that includes nearly every common swear word at least once.
Designed to portray the candidate as unpresidential -- something strategists believe is a key weakness for the candidate among voters -- the ad is fueled by a six-figure buy from the PAC American Future Fund.
It will hit airwaves Tuesday in the conservative areas of Pensacola and Panama City, Florida, conservative pockets where Trump is polling well. The winner-take-all delegate-rich Florida is becoming an increasingly pivotal state for those trying to stop Trump from winning the nomination.
"Donald Trump's repeated public reliance on profanities and vulgarities to express himself is one more piece in an ever-mounting pile of evidence that he does not have the temperament or moral integrity to lead the world's greatest nation,” American Future Fund spokesman Stuart Roy said in a statement.