Tuesday, MSNBC launched the new MSNBC App for iPhone, iPad and iTouch as part of NBCUniversal’s TV Everywhere cross-portfolio rollout. The free, first generation app features a customizable user experience with live streaming, clips of select MSNBC programming, and additional show content. This launch marks an important step in NBCUniversal’s long-term strategy to provide both viewers and marketers a user-friendly way to engage with its content on multiple platforms. For authenticated subscribers of participating cable, satellite, and telco services, MSNBC’s new app offers live, real-time streaming of MSNBC. Subscribers also have access to on demand episodes of: The Rachel Maddow Show, Politics Nation with Reverend Al Sharpton, Hardball with Chris Matthews, All In with Chris Hayes, Last Word with Lawrence O’Donnell, UP with Steve Kornacki, Lockup, and Caught on Camera. Additionally, video clips from the aforementioned MSNBC programs are currently accessible to those without a subscription.Full episodes, clips and more content from additional MSNBC programs will be available in the coming months. “We’re thrilled to introduce the next step in MSNBC’s digital evolution,” said msnbc.com Vice President and Executive Editor, Richard Wolffe. “The launch of the MSNBC app coupled with the recent debut of msnbc.com underscores our commitment to reaching the dedicated MSNBC community on all platforms. Whether live or on demand, our audience can now access their favorite shows literally in the palm of their hands.”In addition to video on-the-go, the MSNBC app allows users to personalize their account via their own customized Watchlist. With one simple touch, subscribers can save their favorite episodes for later and watch at whatever time is convenient for them. They can also fully immerse themselves in the latest news by reading show blogs and digging deeper into the stories and issues that matter most to them.The MSNBC app will be available for Android devices in the coming months. To download the IOS app, visit https://itunes.apple.com/us/app/msnbc/id396885309?mt=8.