The super PAC supporting Ohio Gov. John Kasich's presidential bid is taking its beef with Donald Trump to the web, releasing a pun-filled new digital ad showing the controversial billionaire businessman boasting about his largely panned Trump steaks.
The ad, "What’s At Steak," portrays an edited news dispatch spliced with an old clip of Trump boasting of his steaks, which were sold at the Sharper Image and other outlets in 2007, with horrible reviews of the steaks below.
The ad is red meat for the anti-Trump crowd, served up with a six-figure digital buy – the biggest buy from the PAC, New Day, to date – as part of its $2.5 million campaign aimed at taking down the Republican front-runner in New Hampshire
“Trump’s steaks are the best tasting, most flavorful beef you’ve ever had,” Trump says, as a QVC Reviewer’s commentary – “...had to smother them in mustard…” – is overlaid.
"Don't have buyer's remorse," the ad concludes. "The Steaks are too high in this election."
It comes on the heels of another New Day ad hitting Trump for his calls for a ban on Muslim immigration. That ad shows clips of Trump defending the discriminatory policy, juxtaposed with clips of President Ronald Reagan speaking out against bigotry and religious discrimination. A third anti-Trump ad, by the Kasich campaign, targeted the billionaire businessman with a riff off a famed poem about the Holocaust.
“You might not care if Donald Trump says Muslims must register with their government because you’re not one,” a retired colonel and Kasich supporter says. “And you might not care if Donald Trump says he’s going to round up all the Hispanic immigrants, because you’re not one. And you might not care if Donald Trump says it’s OK to rough up black protesters, because you’re not one. And you might not care if Donald Trump wants to suppress journalists, because you’re not one.”
The "steaks" ad pushes viewers to a website that includes a Pacman-style game with Trump’s head running around eating steaks and avoiding the ghosts. The first level is Iowa, followed by New Hampshire, South Carolina, and Nevada; for a $2 donation, you can play a larger game with more lives.