Name: How subliminal appeal dictates behavior
Uploaded: Fri Apr 27 2012 00:00:00 GMT+0000 (UTC)
Description: Theoretical physicist Leonard Mlodinow explains how subliminal messages can alter a person’s behavior - take for example how viewers who tuned into the 1960 presidential debate on television felt the young and attractive John F. Kennedy won the contest, while those who listened on the radio felt that Richard Nixon prevailed.

April 27, 2012