Its product still blocked from Sochi, yogurt giant Chobani took another jab at Russia with a pro-LGBT promotion.
"Naturally Powering Everyone," Chobani tweeted a rainbow-colored stack of its product.
Russia has held up a shipment of the yogurt that was meant to go to U.S. athletes, purportedly on the grounds it had not met the country's food safety standards. The move has prompted Sen. Chuck Schumer to appeal on behalf of the New York-based company to the Russian ambassador to the U.S. and the International Olympic Committee.
Chobani, an official U.S. Olympic sponsor, stressed its opposition to Russia's anti-gay laws on Friday. "We started Chobani to provide better food for more people, and our company has always believed in diversity and inclusion. We are against all laws and practices that discriminate in any way, whether it be where you come from or who you love—for that reason, we oppose Russia's anti-L.G.B.T. law," said Chobani CEO Hamdi Ulukaya.
A handful of other U.S. Olympic sponsors have similarly reiterated their commitment to LGBT rights in light of Sochi.