House GOP primary candidate Kay Daly, who is challenging Rep. Renee Ellmers, fires a gun in a new ad after saying that she's "hunting RINOs."
The new ad, which is arguably designed to be offensive, derides Ellmers as a "feminist" and a "RINO" (an acronym for "Republican in Name Only") who has voted "to let homosexuals pretend they're married."
A narrator also accuses Ellmers, who has served in Congress since 2010, of voting "to raise the debt ceiling twice to pay for abortions in D.C. and to fund 'Planned Butcherhood.'"
Daly is a former North Carolina GOP spokeswoman and congressional aide.
Ellmers' district is heavily conservative; in 2014, she defeated former "American Idol" star Clay Aiken with 58.9% of the vote.
The primary is next March.
—NBC News' Chuck Todd contributed to this article, which first appeared on NBCNews.com.