You got us, Jimmy. We really believed that a girl named Caitlin Heller's yoga pants ignited during a twerk-gone-wrong—so much so that we put it on TV.
The twerk fail aired on our own Way Too Early and Late Night with Jimmy Fallon, amongst many, many other outlets.
But it turns out the fail was all ours—the "Worst Twerk Fail EVER - Girl Catches Fire" was the handiwork of Jimmy Kimmel and stunt-woman Daphne Avalon, who filmed the video two months ago, uploaded it to YouTube and "let the magic happen."
Watch the video below--and look out for Morning Joe's very own Louis Burgdorf in the media reel.
Kimmel, always the sympathetic prankster, took to Twitter to comfort the credulous.