Celebs help make brands cool
March 26: Brand imaging consultant Steve Stoute talks with Courtney Hazlett and Willie Geist about pairing “cool” celebrities with traditional, not-so-cool products, such as insurance agencies.
March 26: Brand imaging consultant Steve Stoute talks with Courtney Hazlett and Willie Geist about pairing “cool” celebrities with traditional, not-so-cool products, such as insurance agencies.