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Watch: NRA offers women bra holsters, new rhetoric

In the wake of the mass shooting in a Connecticut elementary school, the National Rifle Association has been courting women aggressively.
A bra with a built in concealed fireram holster made by Flashbang Holsters is displayed during the 2013 NRA Annual Meeting and Exhibits at the George R. Brown Convention Center on May 4, 2013 in Houston, Texas.  More than 70,000 people are expected to...
A bra with a built in concealed fireram holster made by Flashbang Holsters is displayed during the 2013 NRA Annual Meeting and Exhibits at the George R....

In the wake of the mass shooting in a Connecticut elementary school, the National Rifle Association has been courting women aggressively.

The group has brought on a new spokeswoman, Natalie Foster, the blogger from Girl's Guide to Guns, and they brought in a woman to testify in favor of assault weapons in Congress ("Guns make women safer" and deter home invasions, said Gayle Trotter.) Last month, the NRA launched a new women's site that caters to their "armed and fabulous” members.

"That [push for women] was really on display down at the convention," NBC News reporter Kasie Hunt said on Monday's Morning Joe, describing the NRA's annual convention this past weekend. "There was a giant pick-up truck painted pink with the slogan 'lipstick and lead.' These bra holsters that you mentioned, so you can carry a small gun on your person that no one can see strapped to your bra, [and] there’s also handbags that are designed after coach bags that have pockets on the inside with Velcro so you can keep your holster there [for easy access]."

The NRA is trying to counteract the gender gap in the gun debate: an NBC/Wall Street Journal poll last month found that 65% of women favor stronger gun laws, while 44% of men support them. Not everyone thinks the NRA's tactics will work on women, though. Watch Morning Joe's interview with Hunt for the full story.