As most stores and retailers like to say, it's never too early to start promoting Christmas--and that's exactly the approach that has been adopted by the small business known as Sarah Palin.
Yes, the one-time vice presidential candidate--and one-time Fox News commentator--has now decided to offer her thoughts on the subject of the festive season.
"Amidst the fragility of this politically correct era, it is imperative that we stand up for our beliefs, before the element of faith in a glorious and traditional holiday like Christmas, is marginalized and ignored," Palin said in an official statement, issued through her publisher.
But even before she publishes a single word, there are already accusations of plagiarism--because this fabricated conflict (that's whipped up every year) is actually copyrighted by her former employers over at Fox News.
For the last nine years that my family and I have lived in the United States, we have never once witnessed anything but a spectacular celebration of Christmas right across the country. If there ever has been a war on Christmas, then Christmas must have won, many many moons ago.
Now there is a legitimate discussion to be had about what rampant materialism, over-commercialisation and excessive consumption has to do, with a baby born in Bethlehem, to be the savior of the world.
But I'm not sure Palin is interested in that, because her book will be published in November--just in time for us to waste our money on another pointless purchase during the holiday shopping season.
And while there are 284 shopping days until Christmas, Sarah Palin begins her promotional tour, this weekend--at CPAC.