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Nielsen study shows Twitter use can increase TV viewership


Nielsen tracked 221 episodes of broadcast primetime shows and found when Twitter followings are high during shows, there is a jump in the number of people who watch.  Likewise, high viewership draws more people to Twitter.  MSNBC’s Chris Jansing  speaks with social media expert Eric Yaverbaum about the ways this study will affect networks, show promotion, advertisements, and the industry as a whole.