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Harvesting hope: The Buffett mission

Howard G. Buffett has set out to contribute more than $3 billion to a 40-year challenge to feed the most vulnerable people in the world.

Howard G. Buffett set a 40-year deadline for himself: To help the most vulnerable people on earth who lack basic food security. As an Illinois farmer of 1,500 acres of land, Buffett has an average of 40 productive years to harvest the best possible crop.

His father, legendary investor Warren Buffett, first presented the challenge to his son in 2006. The eldest Buffett is the chairman and CEO of Berkshire Hathaway, Inc., who announced he was leaving the bulk of his fortune to philanthropy.

Consequently, Warren Buffett, along with his son and grandson, recently wrote 40 Chances: Finding Hope in a Hungry World.

“He loves farming. I don’t know exactly why; it's not genetic," the eldest Buffet said about his son Wednesday on Morning Joe.

The book explores the limitless opportunities each person has to make a difference in the world, said grandson Howard W. Buffett. The concept follows his father’s experiences as a farmer and explores his mistakes to prevent readers from making the same failed attempts.

Watch more on Morning Joe.