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NYC's digital chief on empowering a 'digital city'

Chief Digital Officer Rachel Sterne says her job is to make Mayor Michael Bloomberg’s dream of New York becoming the “best digital city in the world" a reality.

Connecting NYC residents

March 21, 201206:13

Chief Digital Officer Rachel Sterne says her job is to help make Mayor Michael Bloomberg’s dream of New York City becoming the “best digital city in the world” a reality. The Morning Joe panel then talks about the different social media aspects used throughout this process including Foursquare, Facebook and Twitter.