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Does your company culture have to change...

The effects of growth on company culture

09/28/17 09:53AM

October 1, 2017: As you scale your business, do you have to sacrifice your company culture? Let’s ask the expert. Jessica Johnson-Cope is the president and principal at Johnson Security Bureau. watch

Tips for getting retailers to say yes

Tips for getting retailers to say yes

09/28/17 09:53AM

October 1, 2017: Many business owners dream of teaming up with bigger brands to get more exposure for their own company. Making those deals will take time, and you’ll probably hear “no” more often than “yes.” Jamie Kern Lima, the founder and CEO of IT Cosmetics, and Ken Natori, the president of The Natori Company, tell us how they’ve managed... watch

This jacket is out of this world

13-One jackets use NASA technology

09/28/17 09:53AM

October 1, 2017: The creator of 13-One saw a need for light weight jackets that will keep you warm incorporating technology used by NASA. Let’s find out if our panelists are ready to zip up and head outdoors. watch

A floral designer balances her business...

Finding balance in running your business

09/28/17 09:53AM

October 1, 2017: If you own a business in a creative field, managing the day to day operations while letting your artistic vision shine through can be tricky. One California floral designer tells us how she’s spent her entire career trying to strike the perfect balance. watch

Ways to design a better trade show booth

Ways to design a better trade show booth

09/28/17 09:53AM

October 1, 2017: An eye-catching trade show booth is one way to get attention from customers, but if you’re not the newest business on the floor, how can you get buyers to keep coming back? Retail marketing expert Lindsay Anvik has some pointers for changing things up a little bit. watch

Is your business protected from catastrophe?

Protecting your business from disaster

09/22/17 07:53AM

September 24, 2017: Most business owners have to deal with failed agreements, disappointing employees and broken contracts. There are other disasters that founders hopefully never have to face: fire, floods and earthquakes. The owners of a lumber and furniture company thought they lost everything when a massive fire ripped through their building. watch

5 ways to increase your repeat business

5 ways to get customers to buy more

09/22/17 07:53AM

September 24, 2017: Do you target new customers or your current clientele when you’re launching a new product? Selling to your existing customers may actually be easier. Here are five ways to give your repeat business a boost. watch

Boosting your sales after they’ve slowed

Will Dean and Christiane Lemieux on increasing slow sales

09/22/17 07:52AM

September 24, 2017: Every company experiences a time when growth is flat. Will Dean, the founder and CEO of Tough Mudder, and Christiane Lemieux, the founder of The Inside, tell us how they managed periods of static growth to build the successful brands they run today. watch

Are you ready for a business partner?

How can your work with a business partner?

09/22/17 07:52AM

September 24, 2017: Which has more growth potential: finding a partner or choosing to remain a sole proprietor? Let’s ask the expert. Patrick McGinnis is the founder of Dirigo Advisors. watch

Getting email marketing to work for you

Create an effective email marketing campaign

09/22/17 07:52AM

September 24, 2017: Social media hasn’t killed off email marketing. It’s actually had the opposite effect. Pushing out messages to customer inboxes tends to drive more leads. Maria Semple, the founder of The Prospect Finder, tells us how email marketing can work for you. watch

Customers are buying this bean bag furniture

Yogibo sells its bean bag furniture at hundreds of fairs and...

09/15/17 08:54AM

September 17, 2017: The creator of Yogibo knew that he needed shoppers to touch and feel his bean bag furniture in order to sell it. He insists that he and his employees get out of their stores and step away from their computers to meet their customers at hundreds of gatherings every year. watch

How retailers can prep for holiday shoppers

How to create a marketing plan for the holidays

09/15/17 08:54AM

September 17, 2017: As summer ends and we head into fall, do you have a holiday marketing plan in mind already? Do you know how you’re going to get people to stop by your store instead of visiting a competitor? Lindsay Anvik, the CEO of See Endless, shares some of these tips for prepping for the holidays. watch

How to hire a public relations team

How to hire a public relations team

09/15/17 08:54AM

September 17, 2017: Hiring a public relations firm is one way to introduce your brand to customers you may not have connected with before. Jodie Snyder Morel, the co-founder and co-CEO of DANNIJO, and Andrew Perlman, the CEO of Form Holdings, tell us what it’s like to partner with a PR firm and how you can successfully manage an effective... watch

This circus reinvents the way people play

This circus reinvents the way people play

09/15/17 08:54AM

September 17, 2017: From the moment you step inside the headquarters of Two Bit Circus, you’re immersed in a world of fun and games. The founders behind the company have turned their passion for interactive art into a thriving experiential entertainment company. watch

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About Your Business

Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and... read more

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