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5 ways to market your company more traditionally

5 traditional marketing techniques that work

03/16/18 10:01AM

March 18, 2018: There’s no turning back when it comes to digital marketing. Business owners are fully engaged with customers on websites and apps, but it’s not the only way to reach your audience. Here are five traditional marketing techniques that still yield huge returns. watch

Jessica Johnson-Cope and Jason Albanese  have these two tips for business owners

Top tips: Show up and compare digital plans

03/16/18 10:00AM

March 18, 2018: Show up and make sure that you’re checking out digital strategies at other companies. Those are the top two tips for growth. Jessica Johnson-Cope is the president of Johnson Security Bureau and Jason Albanese is CEO of Centric Digital. watch

Evernote CEO Chris O'Neill on making mistakes and setting expectations

Learning from the pros: Evernote

03/16/18 09:59AM

March 18, 2018: It’s hard to believe that it has been ten years since Evernote launched a revolutionary way to take notes. Long before it was cool to be in the cloud, Evernote was already there, making sure your work was accessible anywhere. CEO Chris O’Neill tells us about making mistakes and setting expectations in this Learning from the Pros. watch

Danny Trejo owns several restaurants around Los Angeles

Business star: Actor Danny Trejo

03/09/18 09:21AM

March 11, 2018: Danny Trejo knows how to play the bad guy. As a young man, he spent time in and out of prison. Danny is now a sought after character actor on TV and in movies. He has also taken his passion for food and started a series of restaurants in Los Angeles while giving others a second chance at life. watch

ShopRunner CEO Sam Yagan explains the benefits of a strong work environment

Top tip: Set the right culture

03/09/18 09:17AM

March 11, 2018: Setting the right culture can be key to your company’s growth. Internet entrepreneur Sam Yagan, the CEO of ShopRunner, tells us some ways you can run a more impactful work environment. watch

Unclaimed Baggage Center is the only store  that sells luggage lost by airlines

Lost & found: Unclaimed Baggage Center

03/09/18 09:15AM

March 11, 2018: A little competition is good for everyone. It can help keep you on your toes. Imagine that you’re the only game in town though. How do you motivate yourself to evolve and get better? One business is trying to improve customer service even though they have the market cornered when it comes to lost luggage. watch

Kat Cohen tells us what it takes to run a successful business

How does your business thrive?

03/09/18 09:15AM

March 11, 2018: You may be focused on sales and growth, but what are other aspects of your business that deserve more attention? Let’s ask the expert. Kat Cohen is the founder and CEO of IvyWise. watch

5 tech trends to watch in 2018

5 tech trends to watch in 2018

03/09/18 09:12AM

March 11, 2018: It’s still early in 2018, but a few tech trends are already gaining traction in the business community. Here are five innovations to keep on your radar. watch

Aaron Shapiro tells us how to make a digital transformation at your business

Move your business in a digital direction

03/02/18 08:08AM

March 4, 2018: Moving your business into the digital age can result in many benefits like improved efficiency, stronger customer engagement and smoother operations. This transformation doesn’t need to be complicated or expensive either. Aaron Shapiro, the founder and CEO of HUGE, has some tips to get started. watch

Blythe Harris shares advice for maintaining your company culture as you grow

Keep your company culture in check

03/02/18 08:07AM

March 4, 2018: As your business grows, how do you keep your company culture in check? Let’s ask the expert. Blythe Harris is the co-founder and chief creative officer at Stella & Dot. watch

Becoming a mystery shopper is as easy as downloading an app

Mystery shopping the digital age

03/02/18 08:07AM

March 4, 2018: Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate sales staff. The process isn’t as formal as it used to be. Anyone can become a mystery shopper. It’s as easy as downloading an app. watch

David Kohler tells us about the success of the company that bears his name

Kohler is flushed with success

03/02/18 08:07AM

March 4, 2018: If you’ve ever looked for a new kitchen sink or bath tub, you’ve undoubtedly checked out a Kohler product. The company has been a leading American manufacturer since 1873. We spoke with fourth-generation president and CEO David Kohler about why everything starts and ends with design and why isolation is never a good thing in this... watch

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About Your Business

Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and... read more

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