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Turning online customers into offline...

Brand loyalty: Turn online customers into offline shoppers

11/11/16 11:18AM

As a small retailer, what can you do to get your online customers to hop offline, march through your door and get your cash registers ringing this holiday season? Emelyn Northway, co-founder of the women’s clothing company “Of Mercer,” and marketing expert and entrepreneur Stacey Riska talk about strategies for getting more foot traffic at your... watch

Elevator pitch: Aercase

Aercase: The anti-bacterial and anti-odor shoe holder

11/04/16 10:18AM

If you’re an athlete or just a sports fan, you know how bad footwear can smell after being active. Today’s elevator pitchers say they have a product that can help contain the problem. Let’s find out if their business is getting off on the right foot. watch

Will Clinton or Trump be a better small...

Clinton vs. Trump: Who's better for small businesses?

11/04/16 10:15AM

Hillary Clinton and Donald Trump are in the final days of their campaigns, and entrepreneurs are paying attention to their messages. Rhett Buttle, the director of business outreach for Hillary Clinton, and Dennis Bradford, the national co-chair of the Trump/Pence Small Business Advisory Council, tell us about the candidates’ plans for America’s... watch

Should you compromise your brand for profit?

Should you compromise your brand for profit?

11/04/16 10:15AM

What’s more important: sticking to your brand or abandoning it for the sake of making a profit? Let’s ask the expert. Marketing expert Jeffrey Hayzlett is the head of The Hayzlett Group. watch

Shopping small: Made In Ohio

Shopping small: Made In Ohio

11/04/16 10:15AM

Two small business owners love their home state of Ohio so much that they’re on a mission to get residents and visitors to support as many local artisans as possible. They’ve done it by taking their case right to their customers. watch

Top tip: Pivots can be personal

Top tip: Pivots can be personal

11/04/16 10:15AM

Colleen DeBaise, contributing editor with Inc. magazine, tells us why more entrepreneurs need to change the way they run their companies to have more of a personal life. watch

From the battlefield to business owner

Battlefield to business owner: How this veteran entered...

11/04/16 10:15AM

It can be difficult for many veterans to make the transition from the combat zone to an office setting. The process can be overwhelming, which is why this former soldier turned entrepreneur saw an opportunity to make a difference by launching his own company. watch

Investing in young entrepreneurs venturing...

Investing in young entrepreneurs venturing America

10/27/16 02:17PM

A group of young, aspiring small business owners are hoping to launch their companies in cities that need revitalization. With some help from “Venture For America,” recent college graduates are given a house, an office and a little money so that they can concentrate on getting their businesses off the ground while creating new jobs and... watch

Flat broke flatware: Born out of bankruptcy

Flat broke flatware: Born out of bankruptcy

10/27/16 02:17PM

Small business owners are survivors. Two entrepreneurs chose to fight for their company even after it went bankrupt. Rather than turning off the lights and leaving the keys on the desk, they chose the long and hard path of reorganization. They had a hunch and a strategy, and so they went with it by launching a brand during Chapter 11. watch

Tips to avoid hijacking the hiring process

Tips to avoid hijacking the hiring process

10/27/16 02:17PM

The goal of the hiring process is to find the best candidate for the job, but we can often trip ourselves up without even realizing it. You may be hijacking the process because we don’t really get to know the interviewee. Susan David, a psychologist at Harvard and the CEO of Evidence Based Psychology, tells us how to conduct better job interviews. watch

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About Your Business

Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and... read more

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