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Your Business 07/14/17

Scent marketing: Utilize smells to influence customer behavior

July 16, 2017: When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic. It’s called scent marketing, and here’s why the battle for your nose has become so fierce. ... more Duration: {{video.duration.momentjs}}

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Your Business

The sweet smell of scent marketing

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The sweet smell of scent marketing

Scent marketing is a battle for your nose

Your Business

07/14/17

Duration: 5:19

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This circus reinvents the way people play

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This circus reinvents the way people play

September 17, 2017: From the moment you step inside the headquarters of Two Bit Circus, you’re immersed in a world of fun and games. The founders behind the company have turned their passion for interactive art into a thriving experiential entertainment

Your Business

09/15/17

Duration: 5:52

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Customers are buying this bean bag furniture

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Customers are buying this bean bag furniture

September 17, 2017: The creator of Yogibo knew that he needed shoppers to touch and feel his bean bag furniture in order to sell it. He insists that he and his employees get out of their stores and step away from their computers to meet their customers at

Your Business

09/15/17

Duration: 5:29

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How retailers can prep for holiday shoppers

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How retailers can prep for holiday shoppers

September 17, 2017: As summer ends and we head into fall, do you have a holiday marketing plan in mind already? Do you know how you’re going to get people to stop by your store instead of visiting a competitor? Lindsay Anvik, the CEO of See Endless,

Your Business

09/15/17

Duration: 4:42

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How do you grow a service business?

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How do you grow a service business?

September 17, 2017: Expanding your brand can be expensive. How can a business owner successfully scale a service company while adding staff and training them? Let’s ask the expert. Jon Taffer is the host of “Bar Rescue.”

Your Business

09/15/17

Duration: 0:57

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How to hire a public relations team

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How to hire a public relations team

September 17, 2017: Hiring a public relations firm is one way to introduce your brand to customers you may not have connected with before. Jodie Snyder Morel, the co-founder and co-CEO of DANNIJO, and Andrew Perlman, the CEO of Form Holdings, tell us what

Your Business

09/15/17

Duration: 5:28

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An indoor biking course for all seasons

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An indoor biking course for all seasons

December 3, 2006: Ray Petro wanted a place to go mountain biking, even in winter. Since he couldn’t find anywhere that fit the bill, he decided to open his own bike park, which allowed him to turn his hobby into a business.

Your Business

09/08/17

Duration: 5:55

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The secrets of being a mystery shopper

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The secrets of being a mystery shopper

March 2, 2008: How do you make sure your employees are providing top notch customer service? Some bosses use mystery shoppers to put their staff to the test. MSNBC’s JJ Ramberg donned a trench coat and went undercover to see who’s getting high marks.

Your Business

09/08/17

Duration: 4:50

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This bottle opener is a sublime idea

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This bottle opener is a sublime idea

July 18, 2010: The next time you have a crazy business idea over a beer, you should think of Matt Moman. Find out how fake limes, Corona beer and a little inspiration turned this entrepreneur's dream into a booming business.

Your Business

09/08/17

Duration: 5:24

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Carving up the private autopsy industry

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Carving up the private autopsy industry

October 26, 2008: The deceased must be protected and given a voice. Those are just two reasons why Vidal and Vicki Herrera got into the private autopsy business. They saw the importance of providing a service like this, which is how 1-800-AUTOPSY came to

Your Business

09/08/17

Duration: 4:36

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How to valuate an emerging business

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How to valuate an emerging business

August 27, 2017: One question you may find yourself without an answer to, is how much your company is actually worth. If you were to sell it tomorrow, would you know how much someone would buy it for? Let’s ask the expert. Chris Myers is co-founder and

Your Business

08/25/17

Duration: 0:52

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A motorcycle’s journey from Cleveland to...

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A motorcycle’s journey from Cleveland to...

August 27, 2017: When the owners of this retro motorcycle company in Cleveland, exhausted all possibilities of making their motorbikes a reality in the U.S., they tapped into an Asian market that adores American culture and lifestyle. With no hesitation,

Your Business

08/25/17

Duration: 7:08

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Shea Yeleen – Organic shea butter skin...

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Shea Yeleen – Organic shea butter skin...

August 27, 2017: Rahama Wright is the creator of Shea Yeleen, a high-quality all natural shea butter body care product line. She says her soaps, lip balms, creams and scrubs help to nourish your skin with therapeutic benefits. After spending two years in

Your Business

08/25/17

Duration: 4:36

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5 ways to do business travel better

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5 ways to do business travel better

August 27, 2017: If you ask most people who frequently travel for business, they’ll tell you it can be challenging at times. Between flight delays and airlines cutting back on some services, it makes sense to strategize your travel plans better. Here are

Your Business

08/25/17

Duration: 1:30

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Tips on avoiding buzzwords & having a...

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Tips on avoiding buzzwords & having a...

August 27, 2017: Angel investor Alicia Syrett, who is founder and CEO of Pantegrion Capital along with Ido Leffler, a serial entrepreneur, who’s founded successful consumer brands like Yoobi and Yes To, Inc. talk about why business owners should be

Your Business

08/25/17

Duration: 4:14

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Women are puckering up to quench their...

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Women are puckering up to quench their...

August 27, 2017: From a Miley Cyrus music video to a Kim Kardashian instagram post, the iconic egg shaped lip balms from the company called EOS has been getting fantastic lip service and outselling brands like Chapstick and Blistex. EOS co-founders

Your Business

08/25/17

Duration: 4:37

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How to give your employees Google-like...

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How to give your employees Google-like...

August 27, 2017: Employees used to be satisfied with a coffee maker and a fridge in the break room. These days, employees at some places are given perks that were unthinkable only a handful of years ago. But not every business can be like Google with

Your Business

08/25/17

Duration: 3:35

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Knowing your audience will improve your pitch

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Knowing your audience will improve your pitch

August 13, 2017: What are some ways to communicate more effectively when doing things like pitching your product or service? Let’s ask the expert. Melinda Nicci is the founder and CEO of Baby2Body.

Your Business

08/18/17

Duration: 1:08

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Leveraging the power of social influencers

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Leveraging the power of social influencers

August 20, 2017: A few tickets to paradise paid off for the founders of Richer Poorer. When the pair came up with a risky marketing initiative, everyone at the company thought they had lost their minds. A trip to Hawaii for six helped turn social

Your Business

08/18/17

Duration: 5:40

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The 20/20/20 rule can help business growth

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The 20/20/20 rule can help business growth

August 20, 2017: Becoming a profitable business doesn’t happen overnight. You need to commit to growth by coming up with your best practices. Eddie Yoon, the founder of Eddie Would Grow, explains how the 20/20/20 rule could help your sales skyrocket.

Your Business

08/18/17

Duration: 4:56

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