Sign up for the MSNBC newsletter

You have been successfully added to our newsletter.

Let our news meet your inbox

Your Business

Small biz superhero: Customized capes

Sometimes a business idea that you thought was a sure thing fails to take off. That was the situation one entrepreneur faced when his superhero costume company wasn’t bringing in sales. His decision to listen to his customers, who wanted the opportunity to design their own looks, now has this small business flying high.

BEST OF MSNBC

Play All