Sign up for the MSNBC newsletter

You have been successfully added to our newsletter.

Let our news meet your inbox

Your Business

On course: What’s in a name?

If you purchase someone else’s business, you inherit everything that comes with it. One entrepreneur decided a name change was in order when he bought a golf course. He knew immediately that the best way to attract new customers was to give his business a new identity.

BEST OF MSNBC

Play All