Your Business 07/08/16

The Cheesecake Factory: Know and provide what customers want

David Overton’s mother and father opened The Cheesecake Factory Bakery in Los Angeles in 1972. Seeing how much customers loved his mother’s cheesecakes, David decided to open a restaurant featuring his mother’s desserts. David tells us about trying new things, and why he never cooks for the critics. ... more Duration: {{video.duration.momentjs}}