Your Business 12/20/15

Being innovative in a traditional business with Martinelli's

Martinelli’s sparkling cider is a staple at holiday dinner tables. This non-alcoholic drink is the bestseller at S. Martinelli and Company, which was founded in 1868. We sat down with S. John Martinelli, the fourth-generation CEO of the family-owned business, at the brand’s headquarters in Watsonville, CA. He tells us why you must anticipate and innovate and plan for succession in this Learning from the Pros. ... more Duration: {{video.duration.momentjs}}