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Being innovative in a traditional business with Martinelli's

Martinelli’s sparkling cider is a staple at holiday dinner tables. This non-alcoholic drink is the bestseller at S. Martinelli and Company, which was founded in 1868. We sat down with S. John Martinelli, the fourth-generation CEO of the family-owned business, at the brand’s headquarters in Watsonville, CA. He tells us why you must anticipate and innovate and plan for succession in this Learning from the Pros.


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