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Fog-makers follow the money to find their market
October 30, 2011: Haunted Houses may be scary to their visitors but Haunted House operators are a wealth of business data for their suppliers. When a fog machine supplier wanted to expand his business he turned to his customers and they used his specialty niche to find new specialty niches.
Elevator pitch: Cuchina Safe Lids05:07
#SeeHer: Fighting bias against women in media & advertising04:55
What sacrifices do entrepreneurs make to start a business?01:09
Service to product: Transitioning from one business to another05:13
Clear for takeoff: The future of airport security03:40
Top tip: Go to your customers02:57