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Finding brand advocates through social media
August 20, 2017: A few tickets to paradise paid off for the founders of Richer Poorer. When the pair came up with a risky marketing initiative, everyone at the company thought they had lost their minds. A trip to Hawaii for six helped turn social influencers into brand ambassadors.
Elevator pitch: Cuchina Safe Lids05:07
#SeeHer: Fighting bias against women in media & advertising04:55
What sacrifices do entrepreneurs make to start a business?01:09
Service to product: Transitioning from one business to another05:13
Clear for takeoff: The future of airport security03:40
Top tip: Go to your customers02:57